Role: Product / Visual Designer
Years: 2021 – Present
Location: Buenos Aires, Argentina (Remote)
Years: 2021 – Present
Location: Buenos Aires, Argentina (Remote)
Over the past few years at Globant, I’ve had the opportunity to work with major international clients across the aviation, media, and telecom industries, contributing to their digital transformation efforts. My focus has been on creating scalable, user-centered interfaces, implementing design systems, and collaborating within multidisciplinary teams in Agile environments.
My projects have spanned responsive web, mobile apps, and Connected TV platforms, with varying levels of complexity — from gradual improvements to complete redesigns. In every case, my goal has been the same: to shape experiences that are intuitive, visually coherent, and aligned with both user needs and business goals.
Each project challenged me in different ways — adapting to existing systems, scaling design across platforms, or navigating the constraints of legacy code and evolving brand identities. I worked closely with developers, PMs, and stakeholders, often in multicultural, remote teams, communicating in both Spanish and English.
Note on confidentiality:
Due to NDA restrictions, no visual work from this projects can be shared. I’m happy to walk through my process and challenges in person or during an interview.
British Airways
The Rugby Network
Directv
✈️ British Airways – Digital Transformation
Role: Product Designer (via Globant)
Years: 2021 – Present
Scope: Web & App – E-commerce (Checkout & Ancillaries)
Years: 2021 – Present
Scope: Web & App – E-commerce (Checkout & Ancillaries)
Context
As part of British Airways’ global digital transformation, I worked on modernizing their web and mobile booking experience. My focus was on optimizing the checkout flow and the ancillary services experience, with strong alignment to accessibility and usability standards.
My Role
Led the end-to-end design of checkout and payment flows, ensuring clarity and ease of use.
Worked cross-functionally with designers, developers, product owners, and QA, using Agile methodologies.
Participated in user testing sessions to identify friction points and validate design decisions.
Co-created and maintained design system components for consistency across platforms.
Communicated design rationale directly to stakeholders and iterated based on feedback.
Key Challenges
Adapting legacy interfaces to a modern, responsive and scalable design system.
Collaborating with a mixed team (Globant + client) distributed across time zones.
Aligning business requirements with real user needs uncovered through testing.
What I learned
This project taught me to navigate the complexity of legacy redesigns in high-impact industries, how to prioritize under business constraints, and how to co-create in a hybrid team setup. It also strengthened my ability to communicate design decisions clearly in stakeholder-facing environments.
🏉 The Rugby Network – White-Label OTT Experience
Role: Visual Designer (via Globant)
Year: 2023
Scope: Web & TV (Roku) – White-label adaptation
Year: 2023
Scope: Web & TV (Roku) – White-label adaptation
Context
The Rugby Network is a streaming platform powered by Sportian. The challenge was to adapt an existing OTT white-label platform to a new client, maintaining the original design system but adjusting it to fit a new brand, user experience expectations, and Roku-specific technical constraints.
My Role
Adapted UI components and flows to match the new client’s identity within the framework of a white-label OTT platform.
Led the TV design adaptation for Roku, balancing technical feasibility with user experience and navigation logic specific to remote-control interfaces.
Collaborated closely with development teams to ensure that designs were implemented accurately under platform constraints.
Co-created a tokenized Figma library for scalable branding updates across multiple clients.
Presented design proposals and rationale in English to international stakeholders.
Key Challenges
Translating a web/mobile design system into a TV-first experience with limited interaction paradigms.
Building a reusable design foundation to accelerate future client onboarding in a white-label context.
Navigating cross-team collaboration in a fully remote, multilingual environment.
What I learned
This project helped me deepen my skills in multi-platform adaptation, TV interface design, and scalable systems thinking. It was also my first full-time project in English, and it gave me confidence in presenting and defending design decisions with international teams.
📺 DIRECTV – MiDIRECTV Web Platform
Role: Visual Designer (via Globant)
Years: 2021 – 2023
Scope: Web – Customer Portal (B2C)
Years: 2021 – 2023
Scope: Web – Customer Portal (B2C)
Context
MiDIRECTV is the company’s virtual customer platform, where users manage their accounts, subscriptions, and services. I joined the team during a phase of ongoing maintenance and gradually moved into leading the full visual redesign, aligned with the brand’s updated identity.
My Role
Provided design support for the existing platform, iterating and refining components based on business needs and stakeholder input.
Led the end-to-end redesign of MiDIRECTV’s UI, contributing to a more modern, consistent and accessible visual experience.
Co-created a design system from scratch with fellow designers to streamline development and future iterations.
Worked within Agile squads, communicating design solutions to developers and product teams.
Key Challenges
Transforming an outdated, inconsistent interface into a coherent, scalable system.
Building a design system almost from zero while retrofitting it into an existing product.
Aligning design with complex backend limitations while pushing for visual clarity and better UX.
What I learned
This project strengthened my ability to lead visual transformation in legacy platforms, build systems collaboratively, and act as a design bridge between technical constraints and user expectations.
